Inspiring 24-Question Design Eyewear Group Interview with CEO Lars Flyvholm

That’s the best recharg. No meetings, no markets, just real life. And maybe that’s exactly why his leadership feels so grounded. For all the growth, acquisitions, and global strategy, Lars still operates from a place of balance, where design, humanity, and curiosity meet.

As frames were being tried on and order forms filled up around us, Lars leaned back with that calm that somehow survives the madness of trade show life. Whether he was integrating a 125-year-old German brand, expanding into licensing, or championing the value of independent opticians, one thing was clear: Lars Flyvholm doesn’t just manage eyewear, he curates cultures.

The DEG booth may have been my personal home base, yet it represented something far greater. A living reminder that design, integrity, and individuality still fight for their place at the center of this industry, which I like to call The Optical Arena. And like every arena, it thrives on courage, vision, and the will to stand apart.

So let’s stand apart, united yet independently.