A New Chapter in Luxury Eyewear

Limited availability, elevated positioning

The eight-piece MAYBACH x Badshah eyewear collection will be available through Eternity Lifestyles in India and selected MAYBACH Eyewear retailers worldwide. At the top of the capsule sits an ultra-limited Diamond-Studded Snow Camouflage KING III, produced in just five pieces globally and set with 90 diamonds, positioning it firmly as a collector’s object rather than a conventional retail frame.

As MAYBACH continues to expand its presence within the Indian luxury market, the collaboration signals a broader shift in luxury eyewear, one where cultural relevance, craftsmanship, and personal narrative are increasingly intertwined. For independent opticians and luxury buyers alike, the collection demonstrates how heritage eyewear can evolve without sacrificing identity.