Discover Milan with MIDO: Exclusive City Pass Discounts for Visitors – MyGlassesAndMe

Special Travel Perks for MIDO Attendees—Just in Time for the Winter Olympics

Are you planning a trip to Milan for MIDO or the upcoming Winter Olympics? Great news! MIDO has partnered with the City of Milan to offer visitors an exclusive 10% discount on the YesMilano City Pass, a must-have for anyone looking to experience the best of Milan while saving money on travel and attractions. I know I am lucky enough to visit Milan many times courteously of Mido but there is still so much I want to see and I sure will be making the most of this exclusive offer. Don’t forget the Winter Olympic is also taking place so there is literally so much to do in and around Milan during January 2026.

What is the YesMilano City Pass?

The YesMilano City Pass is the official sightseeing and transport pass for Milan, designed for both local and international tourists. Available in three flexible options (24 hours, 3 days Flash, and 3 days All-Inclusive), the pass bundles together:

• Unlimited public transport (ATM)
• Entry to the Duomo (Terraces, Museum, Cathedral)
• Access to Milan’s top museums (including 6 civic museums and more)
• Audio-guided city itineraries
• Deals and discounts on attractions (including Monza)
• All managed through a single, easy-to-use app in 7 languages
• Exclusive 10% Discount for MIDO Pass Holders (How fabulous!)

If you’re attending MIDO, you can unlock a 10% discount on any YesMilano City Pass option using a dedicated code provided by MIDO. This means you could save up to 70% on your Milan adventure travel, culture, and sightseeing all wrapped into one simple package.

Why Now is the Perfect Time to Visit Milan

With the Winter Olympics on the horizon, Milan is buzzing with excitement. But don’t worry MIDO has confirmed that hotels are still available at fair prices, so you can book your stay without breaking the bank. Plus, the City Pass helps you skip the stress of Olympic traffic with included public transport.

Special Edition: Leonardo Pass

In celebration of Milan’s rich history, there’s also a limited edition Leonardo Pass, inspired by Leonardo da Vinci’s most iconic places and city itineraries. Perfect for art lovers and history buffs attending MIDO or exploring Milan during the games.

How to Get Your Discounted City Pass

• Register for MIDO and get your attendee pass.
• Look out for the dedicated YesMilano City Pass discount code from MIDO (details to be announced online).
• Choose your ideal City Pass option (24-hour, Flash, or All-Inclusive) and enjoy Milan like a local without the hassle or extra cost.

Don’t miss out on this exclusive offer – make your Milan experience unforgettable with MIDO and YesMilano!

Follow MGAM’s social posts for updates on Mido 2026 and to see all my activities pre, during and post event! I’m counting down to the show now; it is the biggest and a must-attend in the optical industry.