Mad in Italy // A Roadtrip to SILMO Paris

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Mad in Italy turned what could have been a simple trip to SILMO Paris into a 4,000-kilometer creative pilgrimage. With a vintage Fiat 500 strapped to a trailer and the team on the road, the brand crossed Italy and France to bring a piece of their identity to the fair. It became more than a logistical journey, evolving into a rolling tribute to the spirit that defines Mad in Italy.

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